Real Nessie Photo or Another Fake?

In case you were checked out of social media this weekend, the Internet was blowing up with shares of news stories about the Loch Ness Monster, such as :

 

All the fuss was about a photo that amateur photographer Ian Bremner, 58 from Nigg, Invergordon, captured while in search of red deer. Instead, he noticed something he’d never seen before in the Loch and caught what may prove to be the photo of the century.

Or just another exciting fake.

What do you think? Here’s the photo: