Shutterstock’s Trending Colors of 2019

Ever since 2000, the Pantone Color Institute selects a “Color of the Year.” This year’s color is Living Coral. Owned by Pantone, LLC, which implemented the Pantone Matching System (PMS)—an industry-standardized color matching system used for reproduction services, the institute hosts two secret color selection meetings where industry representatives pitch their color choice. Although the color selection is not freely available, the color choice inspires other reproduction and printing companies. Somewhere around 2006, the American stock digital photography and film company has hosted their version. Move over Pantone, Shutterstock appeals to an eclectic audience. This year’s selections will fill every paranormal enthusiast with pride.

Shutterstock began in 2003. The company’s database is immense. Currently, it holds more than 200 million royalty-free images and 10 million videos. Around 2006, the company realized they could analyze color trend search data and accumulate a trending list for the following year. Let me say, 2019 is the year of the paranormal!

The website states: “There’s an excited energy driving this movement, so it’s no wonder that 2019’s Color Trends pack a digital punch.” And they sure do!

UFO Green, #7FFF00

Plastic Pink #FF1493

Proton Purple #8A2BE2

In addition to these three colors, Shutterstock assembles a color palette for countries from around the world. Much research and money go into color selections. It is overwhelming, but oh what fun! Reminds me of the 80s. And that’s a good thing.

Lesia Schnur

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